{"id":5032,"date":"2026-03-02T18:31:23","date_gmt":"2026-03-02T18:31:23","guid":{"rendered":"https:\/\/ararattabacaria.com.br\/?page_id=5032"},"modified":"2026-03-02T18:59:56","modified_gmt":"2026-03-02T18:59:56","slug":"o-que-e-iqos","status":"publish","type":"page","link":"https:\/\/ararattabacaria.com.br\/en\/o-que-e-iqos\/","title":{"rendered":"O que \u00e9 IQOS?"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5032\" class=\"elementor elementor-5032\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a20197d e-flex e-con-boxed e-con e-parent\" data-id=\"a20197d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69c4aa7 e-con-full e-flex e-con e-child\" data-id=\"69c4aa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c15ad7 elementor-widget elementor-widget-heading\" data-id=\"8c15ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 IQOS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58054e2 e-flex e-con-boxed e-con e-parent\" data-id=\"58054e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-588b399 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"588b399\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"233\" data-end=\"323\">IQOS: o que \u00e9, como funciona e quais s\u00e3o as diferen\u00e7as em rela\u00e7\u00e3o ao cigarro tradicional<\/h3><h4 data-start=\"325\" data-end=\"341\">\u00a0<\/h4><h4 data-start=\"325\" data-end=\"341\">O que \u00e9 IQOS?<\/h4><p data-start=\"343\" data-end=\"478\">\u00a0<\/p><p data-start=\"343\" data-end=\"478\">O <strong data-start=\"345\" data-end=\"353\">IQOS<\/strong> \u00e9 um dispositivo eletr\u00f4nico desenvolvido pela <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Philip Morris International<\/span><\/span> que aquece o tabaco em vez de queim\u00e1-lo.<\/p><p data-start=\"480\" data-end=\"770\">Diferente do cigarro tradicional, que funciona por combust\u00e3o (queima do tabaco), o IQOS utiliza uma tecnologia chamada <strong data-start=\"599\" data-end=\"615\">HeatControl\u2122<\/strong>, que aquece o tabaco a uma temperatura controlada, liberando um aerossol com nicotina e sabor, mas sem produzir fuma\u00e7a da mesma forma que o cigarro comum.<\/p><hr data-start=\"772\" data-end=\"775\" \/><h3 data-start=\"777\" data-end=\"801\">Como o IQOS funciona?<\/h3><p data-start=\"845\" data-end=\"893\">O sistema \u00e9 composto por tr\u00eas partes principais:<\/p><ul data-start=\"895\" data-end=\"1108\"><li data-start=\"895\" data-end=\"959\"><p data-start=\"897\" data-end=\"959\"><strong data-start=\"897\" data-end=\"921\">Dispositivo (holder)<\/strong> \u2013 onde o stick de tabaco \u00e9 inserido<\/p><\/li><li data-start=\"960\" data-end=\"1022\"><p data-start=\"962\" data-end=\"1022\"><strong data-start=\"962\" data-end=\"985\">Carregador port\u00e1til<\/strong> \u2013 recarrega o holder ap\u00f3s cada uso<\/p><\/li><li data-start=\"1023\" data-end=\"1108\"><p data-start=\"1025\" data-end=\"1108\"><strong data-start=\"1025\" data-end=\"1062\">Sticks de tabaco (HEETS ou TEREA)<\/strong> \u2013 unidades descart\u00e1veis com tabaco processado<\/p><\/li><\/ul><p>Passo a passo do funcionamento:<\/p><ol data-start=\"1147\" data-end=\"1403\"><li data-start=\"1147\" data-end=\"1200\"><p data-start=\"1150\" data-end=\"1200\">O usu\u00e1rio insere o stick de tabaco no dispositivo.<\/p><\/li><li data-start=\"1201\" data-end=\"1264\"><p data-start=\"1204\" data-end=\"1264\">Ao ativar, uma l\u00e2mina interna aquece o tabaco (sem queimar).<\/p><\/li><li data-start=\"1265\" data-end=\"1319\"><p data-start=\"1268\" data-end=\"1319\">O aquecimento libera um aerossol contendo nicotina.<\/p><\/li><li data-start=\"1320\" data-end=\"1403\"><p data-start=\"1323\" data-end=\"1403\">Ap\u00f3s o uso (geralmente cerca de 14 tragadas ou 6 minutos), o stick \u00e9 descartado.<\/p><\/li><\/ol><hr data-start=\"1405\" data-end=\"1408\" \/><h3 data-start=\"1410\" data-end=\"1471\">Quais s\u00e3o as diferen\u00e7as em rela\u00e7\u00e3o ao cigarro tradicional?<\/h3><p>\u00a0<\/p><div class=\"TyagGW_tableContainer\"><div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"><table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1473\" data-end=\"1689\"><thead data-start=\"1473\" data-end=\"1503\"><tr data-start=\"1473\" data-end=\"1503\"><th class=\"\" data-start=\"1473\" data-end=\"1495\" data-col-size=\"sm\">Cigarro tradicional<\/th><th class=\"\" data-start=\"1495\" data-end=\"1503\" data-col-size=\"sm\">IQOS<\/th><\/tr><\/thead><tbody data-start=\"1535\" data-end=\"1689\"><tr data-start=\"1535\" data-end=\"1572\"><td data-start=\"1535\" data-end=\"1553\" data-col-size=\"sm\">Queima o tabaco<\/td><td data-start=\"1553\" data-end=\"1572\" data-col-size=\"sm\">Aquece o tabaco<\/td><\/tr><tr data-start=\"1573\" data-end=\"1608\"><td data-start=\"1573\" data-end=\"1589\" data-col-size=\"sm\">Produz fuma\u00e7a<\/td><td data-start=\"1589\" data-end=\"1608\" data-col-size=\"sm\">Produz aerossol<\/td><\/tr><tr data-start=\"1609\" data-end=\"1642\"><td data-start=\"1609\" data-end=\"1623\" data-col-size=\"sm\">Gera cinzas<\/td><td data-start=\"1623\" data-end=\"1642\" data-col-size=\"sm\">N\u00e3o gera cinzas<\/td><\/tr><tr data-start=\"1643\" data-end=\"1689\"><td data-start=\"1643\" data-end=\"1672\" data-col-size=\"sm\">Cheiro forte e persistente<\/td><td data-start=\"1672\" data-end=\"1689\" data-col-size=\"sm\">Odor reduzido<\/td><\/tr><\/tbody><\/table><\/div><\/div><p data-start=\"1691\" data-end=\"1851\">A principal diferen\u00e7a est\u00e1 na <strong data-start=\"1721\" data-end=\"1746\">aus\u00eancia de combust\u00e3o<\/strong>, o que reduz significativamente a produ\u00e7\u00e3o de algumas subst\u00e2ncias t\u00f3xicas associadas \u00e0 queima do tabaco.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 IQOS? IQOS: o que \u00e9, como funciona e quais s\u00e3o as diferen\u00e7as em rela\u00e7\u00e3o ao cigarro tradicional \u00a0 O que \u00e9 IQOS? \u00a0 O IQOS \u00e9 um dispositivo eletr\u00f4nico desenvolvido pela Philip Morris International que aquece o tabaco em vez de queim\u00e1-lo. Diferente do cigarro tradicional, que funciona por combust\u00e3o (queima do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5032","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/pages\/5032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/comments?post=5032"}],"version-history":[{"count":17,"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/pages\/5032\/revisions"}],"predecessor-version":[{"id":5052,"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/pages\/5032\/revisions\/5052"}],"wp:attachment":[{"href":"https:\/\/ararattabacaria.com.br\/en\/wp-json\/wp\/v2\/media?parent=5032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}